I’ve been planning, creating and delivering online digital products and websites for nearly 20 years.
After a degree in Product Design, I have spent my career working in a skills consultancy, digital agencies, and as part of an in-house digital team.
“Ian is easy to work with… …and has a great knack for questioning what is the assumed answer, in a data-driven, collaborative fashion. This results in Products being far superior to what they were initially expected to be, and he does this whilst maintaining an upbeat attitude and bringing an air of approachability.”
— Stuart Huggins, Customer Success Lead / eLearning Product Manager at MindGym
I have used a variety of tools and techniques throughout the entire product development lifecycle, from discovery to delivery.
Tools and techniques
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Figma
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Sketch
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Axure RP
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Optimal Workshop
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1. Discover
Workshops; stakeholder interviews; user research; card sorting; site testing; expert review; competitor research; web statistics and data review.
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2. Distil
Personas; user journeys; use cases; service blueprints; requirements prioritisation; experience principles; strategy and design aims.
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3. Create
Site maps; wireframes; reverse card sorting; concept testing; first click testing; ideation workshops and team design reviews.
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4. Deliver
Final designs; usability testing; functional specifications; build design review; performance monitoring.
I have experience with many companies in a range of sectors including finance, retail, telecoms, FMCG, automotive, energy, education, travel, pharmaceutical, B2C and B2B.
Experience
